“OpnMkt removed the feeling that leads happen to reps. OpnMkt gives them autonomy over their pipeline, so leads go to the people that are hungriest to work them. Reps value leads they’ve won much more than leads they were assigned.”
How OpnMkt Works

1
Source and Sell
SDRs source qualified prospects and list them for sale in the internal marketplace.
2
Buy and Build
AEs use market dollars to buy the prospects they connect with to build a dynamic, personalized pipeline.
3
Connect and Close
AEs establish relationships with their prospects, turning them into buyers. More deals close, increasing revenue.
Marketplace Use Cases
It’s the app the whole team loves.
SDR
Get more of the prospects you source accepted to pipeline.


Sales Rep
Choose the prospects you want to add to your pipeline
Rev Ops
Save 40+ hours per month by reducing operational overhead.


Sales Leader
Generate more revenue while building a stroger team culture.
Foster Connections
Optimize Sales Experience
.
Eliminate Operational Conflict
The status quo is expensive.
“Poorly managed sales leads cost companies $1 trillion every year.” (CMO Council)
Assigning opportunities creates costly missed connections between sales reps and prospects.
Use our interactive calculator to see how much more pipeline and sales you can generate from the leads you already have!

Missed connections are missed opportunities.

% TO GOAL
Existing lead distribution methods optimizes for sales roles, not the people in them.
Prospects don’t buy from a seller they don’t connect with.
Fully qualified leads don’t convert without connection, leaving money on the table.
Inequities within sales teams and territories impacts company performance and culture.
Territories are for operations.
Human relationships are for sales.
Make connections that convert.
OpnMkt increases conversion rates and makes sales teams everywhere happier.
Leverage human connections to close more deals.
Eliminate quantity vs quality, accepted to pipeline and qualification criteria squabbles.
Reclaim time and resources spent managing sales territories and lead distribution.
Give your team control of their pipeline by investing in them like people, not algorithms.
People buy from people. Relationships matter. Establish mutual rapport, respect and trust through personal human connection. When AEs choose their prospects, everyone wins.